Tips for Success

How to get maximum effect from visiting the exhibition?

To get maximum benefits from visiting an exhibition we recommend you preplan your activities in advance. To begin with set goals and make a preliminary planning. Decide for yourself what problems are to be solved, what are you searching for, what is to be done first?

Get to know about the exhibition and visitor profile beforehand. You may find detailed information about visitors and an exposition floor plan at exhibition web-site. If not in a free access, you may contact an organizer on that.

In good time learn a calendar of events held in frames of a trade show. Conference programme is usually given at a show web-site. Choose those of the immediate interest for you. Make a schedule to have enough time for both visiting exhibition stands and conference programme. Check a venue location map and choose the most appropriate route.

Register in advance. The organizers provide a registration form at the event web-site, which permits free entrance for professional visitors.  Advanced registration saves you the trouble of queuing. All that is left to do is to get a badge in the registration zone.

Make business appointments before the show. Find companies which interest you the most, contact them and agree about meeting time and a subject of negotiations.

Become familiar with a venue structure. Find out there you may park a car, photocopy some documents, send a fax, have access to the Internet, order translation services, print some advertising materials etc. It’ll make you feel confident and able to find quick solutions.

Come to the exhibition with your colleagues. Make an individual plan of work and a route for each employee. It’ll incise a number of contacts and allow you attend more seminars.

Exhibition catalogue is a handy thing for you. It includes an alphabetical contents and a detailed description of exhibitor’s profile and their contacts. If you are interested in enterprises of a certain business line/sector you may use subject heading list. The exhibition guide consists of a floor plan, a list of exhibitors and a conference programme. Every moment of the show time is valuable!

Take all advantages of the exhibition: meet other exhibitors, your clients, partners and colleagues. You may make an appointment in business zone. Besides that in any exhibition center there is a plenty of coffees and restaurants.

Tips of the day:

  • Add exhibition dates to your diary not to miss it out.
  • Arrange your accommodation and flight in advance if you are travelling long distances to visit an exhibition.
  • Prepare a lot of business cards.
  • Analyze data you have got during the show and keep in touch with people you got to know there.