Statistics

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
March, 2013

Organizers:FAREXPO Exhibition Group (Saint Petersburg)
Concern «Rostextile» Public Corporation, «Textilexpo» Close Corporation, «RLP-Yarmarka» (Moscow),
Under support of:The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber
VenueSaint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

  • Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
  • Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
  • Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
  • Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

  • Gross total space, sq.m. - 8797
  • Total net space, sq.m. - 3077
  • Total number of exhibitors - 216
    • incl. number of national exhibitors - 154
    • number of foreign exhibitors - 62
  • Number of participating countries - 13 (Russia, Belorussia, Republic of Moldova, Latvia, Estonia, Lithuania, Spain, Egypt, Italy, Turkey, Romania, Poland, Germany)
  • Total number of visitors - 10 637
    • incl. number of specialists - 4394

EXHIBITORS

Exposition structure

Exhibitors by regions

VISITORS

Visitor groups

Visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAMME

Economic Forum of the Industry of Fashion

In Spring 2013 Economic Forum of the Industry of Fashion included 10 events with over 500 participants from Russia and abroad. Representatives of over 100 retail store chains, department stores and shops came to the Forum from Moscow, Yekaterinburg, Krasnoyarsk, Ivanovo, Vologda, Perm, Orel, Voronezh, Yoshkar-Ola, Kostroma, Murmansk.

The programme:

  • Trade conference: The Shop in the Networks: The Ways to Stand the Competition. Russian Experience.
    Presenter: Andrei Magarik
  • Workshop: Miroglio Textile S.R.L. (Italy). Trends and Innovations in the Modern Textile Production. Planning and Placement of Orders for Textile Production in the European Factories.
    Presenters: Anjelika Bezrodnaya, Mr.Riccardo Biasion
  • Workshop: Marketing Researches during Development of Assortment Matrix for New Collections.
    Presenter: Olga Korystova
  • Round Table: Russian Fashion-Brands Nine Years After: Outcomes and Forecasts.
    Presenter: Andrei Magarik
  • Workshop: Constructive Fashion Trend in Ladies’ and Men’ Garments for 2013-2014.
    Presenter: Viktor Kuzmichyov
  • Seminar: Price Formation and Price Sale Promotion.
    Presenter: Andrei Burmatikov
  • Workshop: Practical Fundamental in Window Design: User’s Manual.
    Presenter: Olga Bolkunova
  • Workshop: Tendencies of woman’s clothes for the season S/S 2014.
    Presenter: Alexander Knelkevich
  • Training: Management of clothing retail sales.
    Presenter: Maria Gerasimenko
  • Workshop: Rules of the season. Fashion wardrobe S/S 2013. New combinations of base things.
    Presenter: Marina Kornilova

Special Buyer Programme

In autumn 2012 the Fashion Industry International Tradefair was visited by 4394 specialists (the total amount of visitors was 10 637 people). They were owners of retail shops, sellers, wholesale purchasing agents, distributors and importers of fashion garments. Business centre was open for buyers and wholesalers during all days. It was a special platform for negotiations and consultations.

The National Exposition of ROMANIA.

In spring 2013 at Fashion Industry International Fair a National Exposition of Romanian Companies was presented: 14 famous brands showed garments and knitwear men’s, women’s and children’s clothes, underwear, outwear of middle price and middle plus segment to Russian buyers. Among them were such companies as Ariesul Conf, Carmen Ormenisan, Euro Fashion, Proxima Moda, Vera Amarini and others. The visit of Romanian delegation in St. Petersburg was organized under support of Romanian Employers’ Federation of Textile, Clothing and Leather representative federation- FEPAIUS and Ministry of Economy. During the opening ceremony there was a gala-show of Romanian designers’ collections.

The National Exposition of ITALY.

The National Exposition of Italian Companies was presented at The Fashion Industry International tradefair. Famous Italian manufacturer such as Co.Ba.Tex. Italia, Studio Lovini, Maglifico Vema, Dal Mondo, Interpiume, Samaf, Seastar Milano and Raganella, which were located at the stand Area Italia, presented their new collections of women’s and men’s clothes (including large sizes garments, outwear, lingerie, outwear and house accessories).

The National Exposition of TURKEY.

This season the National Turkish exposition again was presented to buyers and specialists of fashion industry. In frame of this project, under the government support, were shown manufacture of lingerie and house wear clothes, men’s clothes, fabrics and fittings. Among them were such famous companies as Narkonteks with a trademark Blackspade, Kezzman&Bosser, producers of fittings Yenel Tekstil, Mesa Etiket and others.

Competition of creative projects “GENERATION NEXT”

In spring 2013 “Farexpo” Exhibition group together with Bureau of Innovative Educational Technologies hold the International competition of creative projects «GENERATION NEXT» in which over 20 young designers took part and showed their creative ideas and exclusive collections. The following high educational schools took part in the competition:
  • the St.-Petersburg State Art-Industrial Academy of A.L.Shtiglitsa
  • the St.-Petersburg State University of Service and Economy
  • the St.-Petersburg State University of Technology and Design
  • the State University of Economic, Finance, Law and Technologies
  • the Herzen State Pedagogical University of Russia

Rewarding of the winner will take place at Solemn opening the “Fashion Industry. Autumn-2013» on October,10 2013. All winners are awarded by honorable certificates. The winner of this edition of competition has become Anastasia Kizilova. She has automatically become a nominee of the National award of the fashion industry.

ADVERTISING AND INFORMATION SUPPORT

  1. Announcement of the fair and its business program in publications:
    • Print mass media specialized in fashion industry: «Fashion Report», «Profashion», «Modnyi magazin», «Style and Moda», «Tovary optom na Urale», «Shou-Rumy», «Industriya mody», «International Textiles», «Atel'e», Modin, «LegPromBiznes», «KNIT&MODE», «Ars Sutoria», «Ars Fair», «TEXTOWEAR MAGAZINE», «Tovary Urala. Proizvodstvo i opt», «Upravlenie magazinom», «Upravlenie sbytom», «Novosti menedzhmenta», «Novosti marketinga», «Katalog Moskva. Odezhda», «Katalog Moskva. Kids», «Katalog Moskva. Beauty», «Katalog Moskva. Tekstil'», «Katalog Moskva. Obuv'», «Katalog Moskva. Brand», «Katalog Moskva. Muzhskaya moda», «Hit Sezona», «TriSh: shapki, shlyapki, shubki», «Stil' i moda», «Stil' i moda. Muzhskoi vypusk», «Mini Moda», «Maksi Moda», , «07-Inform», «Biznes-inform», «Biznes-centry Sankt-Peterburga», «Shveinaya promyshlennost'», «Kozhevenno-obuvnaya promyshlennost'», «Legkaya promyshlennost'. Kur'er», «Ivanovskaya manufaktura», «Torgovoe oborudovanie», «Praktika torgovli», «Moda Pelle Shoes&Bags», «Moda Pelle Flash», RIB «Postavschik», «Katalog Kollekcia. Legkaya Promishlennost», «Finlyandskyi torgovyi pyt’».
    • Advertising on the Internet by means of banners and context advertisement:
      riamoda.ru, Fashion United.com, rustm.ru, fashion-report, profashion.ru, fashionmag.ru, modanews.ru, fashion24.in, fashioner.ru, modnaya.ru, Peterburg2.ru, RIA Novosti (SPb), ITAR TASS (SPb), Rosbalt (SPb), Saint-Petersburg.ru, VK.com, Mail.ru, Dp.ru, Afisha.ru, pogoda.rbc.ru, Yandex.ru, Google.Adwords, soloway.ru, exponent.ru, navystavke.ru, uefexpo.ru, ridjey.ru, expolife.ru, exponews.ru, expoglobus.ru, expomap.ru.
  2. 180 exits on radio (Russkoe radio, Dorozhnoe radio, Busines Fm) and 411 exits on TV (RBK, Euronews, Domashnii, Russia 1, 5th chanel)
  3. Metro advertisement: 300 labels 1000х155 mm, placing for 1 month;
  4. Outside advertising: 120960 exits on the 9 video-screens, placing in busy places in St. Petersburg for 1 month.
  5. Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 6 000 adresses
  6. Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 22 000 addresses
  7. Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1100 invitation cards and info brochures to traders and specialists of North-Western region.
  8. Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media.

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: fi@orticon.com

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