Statistics

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
October 2013

Organizers:	FAREXPO Exhibition Group (Saint Petersburg) Concern «Rostextile» Public Corporation, «Textilexpo» Close Corporation, «RLP-Yarmarka» (Moscow), Roslegprom.
Under support of:	The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber, National Academy of Fashion Industry.
Venue	Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. - 9137
• Total net space, sq.m. - 3403
• Total number of exhibitors - 288
  • incl. number of national exhibitors - 172
  • number of foreign exhibitors - 116
• Number of participating countries - 16 (Russia, Belorussia, Republic of Moldova, Latvia, Estonia, Lithuania, UK, Spain, Italy, Turkey, Poland, China, Lebanon, Mongolia, Finland, Sri Lanka)
• Total number of visitors - 10 627
  • incl. number of specialists - 5070

EXHIBITORS

Exposition structure

Exhibitors by regions

VISITORS

Visitor groups

Visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAMME

Economic Forum of the Industry of Fashion

In Autumn 2013 Economic Forum of the Industry of Fashion included 10 events with over 465 participants from Russia and abroad. Representatives of over 100 retail store chains, department stores and shops came to the Forum from Moscow, Yekaterinburg, Krasnoyarsk, Ivanovo, Vologda, Perm, Orel, Voronezh, Yoshkar-Ola, Kostroma, Murmansk.

The programme:

• Trade conference: Forming of Cluster of the Fashion Industry in Saint Petersburg. Problems and Prospects. Presenter: Andrei Magarik
• Workshop: New Technology in Garments Design and Production. Presenters: Ogla Korystova
• Workshop: How Do Social Networks and Technology Change the Fashion Industry. Presenter: Andrey Mamontov
• Workshop: Shop Restyling – How to Create Concept of Sales Area Commercially Successful. Theory and Application. Presenter: Olga Bolkunova
• Workshop: Fashion Trends. Key Fashion Trends for the Spring-Summer 2014 season. Presenter: Luba Popova
• Workshop: How to Open a Garment Shop Without Any Mistakes. Presenter: Yulia Veshnyakova
• Workshop: Practical Suggestions for Buying of Fancy Goods IN Small-Scale Business. Presenter: Andrei Burmatikov
• Workshop: Rules of the Season. Stylish Wardrobe for Fall-Winter 2013-2014. New Combinations of Basic Garments. Presenter: Marina Kornilova
• Workshop: Flax’s Time Presenter: Maya Kuznetsova

Special Buyer Programme

In autumn 2013 the Fashion Industry International Tradefair was visited by 5070 specialists (the total amount of visitors was 10 627 people). They were owners of retail shops, sellers, wholesale purchasing agents, distributors and importers of fashion garments from Moscow, St. Petersburg, Pskov, Nizhnyi Novgorod, Velikyi Novgorod, . Business centre was open for buyers and wholesalers during all days. It was a special platform for negotiations and consultations. From 10 till 13 October 2013 the new project Vacancies’ Fair was organized together with the biggest Russian recruiting portal HeadHunter and presented at the Fair. The aim of the project is to attract high-qualified specialists and young and talented workforces in the industry. Daily business-consultations were held at the Trade Fair. It was organised together with PROfashion magazine under support the consulting company ART. Dozens of people asked practical advices from the consultant.

The National Exposition of CHINA

The National exposition of Chinese producers has been presented in St. Petersburg at the Fashion Industry International Trade Fair for the first time. 23 companies have presented their collections to Russian buyers. The wide choice of goods from the segment medium and medium-plus has been showed to visitors: clothes for men, women and children, outwear, lingerie, home textile and accessories. Also producers of fabrics and fittings were shown at the exhibition. One of the biggest holdings in China- Shanghai Textile Holding (Group) Cooperation- has participated the Fair. It includes 22 companies, which produce the goods of textile and clothing industry. Daily companies from Shanghai Textile Holding (Group) Cooperation showed designers collections at the catwalks.

The National Exposition of ITALY.

The National Exposition of Italian Companies was presented at The Fashion Industry International tradefair. Famous Italian manufacturer such as Co.Ba.Tex. Italia, Studio Lovini, Maglifico Vema, Dal Mondo, Interpiume, Samaf, Seastar Milano and Raganella, which were located at the stand Area Italia, presented their new collections of women’s and men’s clothes (including large sizes garments, outwear, lingerie, outwear and house accessories).

The National Exposition of SPAIN

For the first time Spanish association of textile and clothing industry FITCA has presented the leading brands, which have already had a working experience in the Russian Market. Such companies as Escola, Old Taylor, Haussman, Javier Arnaiz and others have showed newest collections of men’s and women’s clothes and found distributors in Russia.

The National Exposition of SRI LANKA

6 companies- producers from Sri Lanka have participated the Fashion Industry exhibition for the first time and showed wide assortment of garments made from cotton, silk and knitwear. The participation of companies was under support of Sri Lanka Export Development Board, which support and develop export of the country. Since 2005 textile and clothing industry demonstrates stable growth, and nowadays garments’ export from Sri Lanka is about 10 billion US Dollars per year.

The National Exposition of MONGOLIA

Under support of Mongolian Chamber of Commerce 10 companies has participated the exhibition and demonstrated the garments and accessories made from leather, cashmere and wool. Buyers could see a big variety of products: bags, belts, clothes, shoes, outwear etc.

Competition of creative projects “GENERATION NEXT”

In autumn 2013 “Farexpo” Exhibition group together with Bureau of Innovative Educational Technologies hold The Open contest for young designers “Generation NEXT”, which was presented in a new format. In this competition over 20 young designers took part and showed their creative ideas and exclusive collections. For the first time there were 2 nominations: traditional one- The Costume and the new one- Textile. There were 15 textiles designers and 13 costum’s designers from St. Petersburg High Professionals Universities. The winner of the Costume nomination has become Olga Fedorovich with her collection “Metamorphosis”, for the Textile nomination- Maria Nikolenko with “Background”.

ADVERTISING AND INFORMATION SUPPORT

1. Announcement of the fair and its business program in publications:
   • Print mass media specialized in fashion industry: «Fashion Report», «Profashion», «Modnyi magazin», «Style and Moda», «Tovary optom na Urale», «Shou-Rumy», «Industriya mody», «International Textiles», «Atel'e», Modin, «LegPromBiznes», «KNIT&MODE», «Ars Sutoria», «Ars Fair», «TEXTOWEAR MAGAZINE», «Tovary Urala. Proizvodstvo i opt», «Upravlenie magazinom», «Upravlenie sbytom», «Novosti menedzhmenta», «Novosti marketinga», «Katalog Moskva. Odezhda», «Katalog Moskva. Kids», «Katalog Moskva. Beauty», «Katalog Moskva. Tekstil'», «Katalog Moskva. Obuv'», «Katalog Moskva. Brand», «Katalog Moskva. Muzhskaya moda», «Hit Sezona», «TriSh: shapki, shlyapki, shubki», «Stil' i moda», «Stil' i moda. Muzhskoi vypusk», «Mini Moda», «Maksi Moda», , «07-Inform», «Biznes-inform», «Biznes-centry Sankt-Peterburga», «Shveinaya promyshlennost'», «Kozhevenno-obuvnaya promyshlennost'», «Legkaya promyshlennost'. Kur'er», «Ivanovskaya manufaktura», «Torgovoe oborudovanie», «Praktika torgovli», «Moda Pelle Shoes&Bags», «Moda Pelle Flash», RIB «Postavschik», «Katalog Kollekcia. Legkaya Promishlennost», «Finlyandskyi torgovyi pyt’».
   • Advertising on the Internet by means of banners and context advertisement: riamoda.ru, Fashion United.com, rustm.ru, fashion-report, profashion.ru, fashionmag.ru, modanews.ru, fashion24.in, fashioner.ru, modnaya.ru, Peterburg2.ru, RIA Novosti (SPb), ITAR TASS (SPb), Rosbalt (SPb), Saint-Petersburg.ru, VK.com, Mail.ru, Dp.ru, Afisha.ru, pogoda.rbc.ru, Yandex.ru, Google.Adwords, soloway.ru, exponent.ru, navystavke.ru, uefexpo.ru, ridjey.ru, expolife.ru, exponews.ru, expoglobus.ru, expomap.ru.
2. 180 exits on radio (Russkoe radio, Dorozhnoe radio, Busines Fm) and 411 exits on TV (RBK, Euronews, Domashnii, Russia 1, 5th chanel)
3. Metro advertisement: 300 labels 1000х155 mm, placing for 1 month;
4. Outside advertising: 120960 exits on the 9 video-screens, placing in busy places in St. Petersburg for 1 month.
5. Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 6 000 adresses
6. Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 22 000 addresses
7. Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1100 invitation cards and info brochures to traders and specialists of North-Western region.
8. Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media.

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: fi@farexpo.ru