FASHION INDUSTRY (SPRING - 2015)

Report

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
12-15 March, 2015

Organizers: FAREXPO Exhibition Group (Saint Petersburg)

Roslegprom, «RLP-Yarmarka» (Moscow), «Textilexpo» Close Corporation.

Under support of: The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber, National Academy of Fashion Industry.

Venue: Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. - 6217
• Total net space, sq.m. – 2298
• Total number of exhibitors - 173
  • incl. number of national exhibitors - 150
  • number of foreign exhibitors - 23
• Number of participating countries – 9 (Russia, Belorussia, Latvia, Estonia, Italy, Turkey, Netherlands, UK, Ukraine).
• Total number of visitors – 10 145
  • incl. number of specialists – 5 200

SPECIAL-PURPOSED SUPPORTING PROGRAMME

Economic Forum of the Industry of Fashion

Spring edition of Economic Forum of the Industry of Fashion was included 14 events with over 400 participants from Russia and abroad. Representatives of over 150 retail store chains, department stores and shops came to the Forum from Moscow, St.Petersburg, Yekaterinburg, Krasnoyarsk, Ivanovo, Vologda, Perm, Orel, Voronezh, Yoshkar-Ola, Kostroma, Murmansk.

The program:

• Trade conference: Survival Practice in Stagnating Market.
  Presenter: Andrei Magarik, the Rossiyskie Torgovye Marki portal

• Workshop: Practical Application of the Russian Law on the Consumer Rights Protection in the Sphere of Fast Moving Consumer Goods (Garments, Footwear). Trade Analysis.
  Presenter: Consumer’s extremism Partnership of Court Experts

• Workshop: The Most Significant Aspects in Optimization Process of the Fashion Goods Customs Processing. Latest Changes in Foreign Trade Schemes in the Global Garments Market.
  Presenter: Saksonia-Logistic Limited Liability Company

• Workshop: Efficient Practice in Selection and Evaluation of Productive Personnel
  Presenter: Olga Yagudina, organizer of own school of sales, trainer experts of efficient sales

• Workshop: How to Increase the Shop Sales in Crisis Environment? Efficient Management of Assortment and Sales.
  Presenter: Anna Bocharova, business trainer, consultant for management and organizational development.

• Workshop: the Fashion Trends. Key Trends in Fashion for Autumn-Winter 2015-2016.
  Presenter: Luba Popova, professor of the Milan New Academy of Arts (NABA)

• Training: How to Increase the Shop Sales in Crisis Environment? Optimization of the Shop Operation and Management of Sales Personnel
  Presenter: Anna Bocharova, business trainer, consultant for management and organizational development.

• Cycle of workshops for young designers.

• Workshop: Assortment Policy of Companies at Creation of New Season Collections. Impact Factor.
  Presenter: Olga Korystova, expert of The Hogher Economics School and MOD’spe International Marketing School (Paris)

• Training: On-line shop in Fashion Segment for Beginners. Project start-up and Reaching the First Profit.
  Presenter: Alexei Danchenko, Head of On-Line Sales Center

• Workshop: Increase Profit of On-Line Shop of the Fashion Segment in Crisis Environment. Realities of Spring 2015
  Presenter: Alexei Danchenko, Head of On-Line Sales Center

• Workshop: We select and We are Selected New Rules of the Season. How to Increase Accessories right.
  Presenter: Marina Kornilova, director of ARTEGO image-agency

• Workshop: Master-Class Attraction of Clients and sales System on Automatic Pilot
  Presenter: Ainur Sherizatova, the founder of POWER training center

• Workshop: Top Performance in Sales
  Presenter: Rashid Karimov, key specialist of the central office of Prodavai.ru training company

• Valuable Staffing of the Fashion Industry job fair

• Business-consultations for professionals of the fashion industry

Special Buyer Program

In spring 2015 the Fashion Industry International Tradefair was visited by 5200 specialists and buyers (the total amount of visitors was 10 145 people). They were owners of retail shops, sellers, wholesale purchasing agents, distributors and importers of fashion garments from Tallin, Minsk, Astana, Kishinev, Moscow, St. Petersburg, Pskov, Nizhnyi Novgorod, Velikyi Novgorod, Murmansk, Petrozavodsk, Kaliningrad, Tomsk, Saratov etc.

Business centre was open for buyers and wholesalers during all days. It was a special platform for negotiations and consultations. From 12 till 15 March 2015 the Vacancies’ Fair was organized together with the biggest russian portal FashionUnited and presented at the Fair. The aim of the project is to attract high-qualified specialists and young and talented workforces in the industry. As the result of the project people could find available vacancies of the fashion market, meet with HR of big branch companies.

Daily business-consultations were held at the Trade Fair. It was organised together with consulting company ART. Dozens of people asked practical advices from the consultant, discussed problems and perspectives of retail and shared their experience. The most current problems were budget planning, assortment’s management, promotion etc.

Competition of creative projects “GENERATION NEXT”

XIII International competition for young designers “Generation Next” was held during the Fashion Industry exhibition. Over 100 young designers took part in this competition and showed their creative ideas and exclusive collections. This year there were 3 nominations- Costume, Textile and Graphic design. There were designers from St. Petersburg, Moscow, Vladivostok, Belgorod, Ivanovo, Izhevsk, N.Novgorod, Krasnodar, Kursk, Magnitogorsk, Omsk, Orel, Ufa, Minsk, Vitebsk, Milano, Riga. The judges had admitted a very high level of contest samples and modern ideas of showing them. The winner of the Costume nomination have become Prodan Olga, for the Textile nomination- Nezhkina Maria, for the Graphic design nomination- Pervina Irina.

ADVERTISING AND INFORMATION SUPPORT

1. Announcement of the fair and its business program in publications:

• Print mass media specialized in fashion industry: «Fashion Report», «Profashion», «Modnyi magazin», «Style and Moda», «Shou-Rumy», «Industriya mody», «International Textiles», «Atel'e», «LegPromBiznes», «Upravlenie magazinom», «Upravlenie assortimentom», «Novosti marketinga», «Katalog Moskva», «Novosti manegmenta», «Mini Moda», «Shveinaya promyshlennost'», «Kozhevenno-obuvnaya promyshlennost'», «Legkaya promyshlennost'. Kur'er», «Ivanovskaya manufaktura», «Ivanovskyi textile», «Director», «Rabota ot A do YA», «Vash dosug», «Kommersant St.Petersburg», «Katalog 365», «Delovoi Petersburg».
• Advertising on the Internet by means of banners and context advertisement:
  Riamoda.ru, FashionUnited.com, Intermoda.ru, ForSMI.ru, Subscribe.ru, Press-release.ru, Legport.ru, Yandex.Direct, Google.Adwords, 4textile.ru, Retail.ru, Fashion24inbusiness, Rosdr.ru, Marketingnews.ru, Managementnews.ru, Trademanagement.ru, Assortimentmagazina.ru, Leprom.ru, FashionPeople, Modnaya.ru, Reklamodatel.ru, ProCapitalist.ru, ModaNews.ru, RusTM.net, Gorodovoy.spb.ru, FashionEducation.ru, BeeMaya.ru, Facebook.ru, VK.com, DP.ru, MR7.ru, Modny.spb.ru, Exponet.ru, Allexpo.ru, Infoexpo.ru, Businesscom.ru, Generalexpo.ru, Totalexpo, Expolife.ru, Expo.pallad.ru, ExpoDataBase, Auma.de

2. 165 exits TV
3. Metro advertisement: 900 labels 400х155 mm, placing for 1 month;
4. Outside advertising: 500 000 exits on the 1198video-screens, placing in shopping malls in St. Petersburg for 1 month.
5. Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 10 000 adresses
6. Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 22 000 addresses
7. Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1100 invitation cards and info brochures to traders and specialists of North-Western region.
8. Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media.

The report prepared by FAREXPO Marketing Dept.

Ph/fax: +7 812 777 04 07, E-mail: fi@orticon.com