FASHION INDUSTRY (SPRING - 2015)
Statistics
INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
9-12 October, 2014
| Organizers: | FAREXPO Exhibition Group (Saint Petersburg)
Concern «Rostextile» Public Corporation, «Textilexpo» Close Corporation, «RLP-Yarmarka» (Moscow), Roslegprom. |
| Under support of: | The Ministry of Industry and Trade of Russia, Saint Petersburg City Administration, the Government of Leningrad region, Saint Petersburg Trade and Commerce Chamber, National Academy of Fashion Industry. |
| Venue | Saint Petersburg Sports and Concert Complex |
CONFIRMATION OF THE POSITION IN THE MARKET
- Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
- Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, Saint Petersburg City Administration and the Government of Leningrad region.
- Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the Saint Petersburg and other North-Western cities of Russia.
- Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004
STATISTICAL DATA
- Gross total space, sq.m. - 9052
- Total net space, sq.m. - 3449
- Total number of exhibitors - 226
- incl. number of national exhibitors - 148
- number of foreign exhibitors - 78
- Number of participating countries - 15 ((Russia, Belorussia, Republic of Moldova, Latvia, Estonia, Lithuania, Spain, Italy, Turkey, Poland, China, Bangladesh, Finland, Mongolia, Bulgaria).
- Total number of visitors - 11 190
- incl. number of specialists - 5300
EXHIBITORS
VISITORS
SPECIAL-PURPOSED SUPPORTING PROGRAMME
Economic Forum of the Industry of Fashion
In Spring 2014 Economic Forum of the Industry of Fashion included 10 events with over 500 participants from Russia and abroad. Representatives of over 150 retail store chains, department stores and shops came to the Forum from Moscow, Yekaterinburg, Krasnoyarsk, Ivanovo, Vologda, Perm, Orel, Voronezh, Yoshkar-Ola, Kostroma, Murmansk.
The programme:
- Trade conference: Dead Calm in the Market: Frozen Demand, Hot Niches, Price Gaps and Informal Fields.
Presenter: Andrei Magarik, the Rossiyskie Torgovye Marki portal - Workshop: Crisis-Proof Shop Management: Trends, Rules and Result.
Presenter: Anna Bocharova: business trainer, consultant for management and organizational development - Workshop: Internet-Based Retailer As Profitable Business in Fashion Industry
Presenter: Alexei Danchenko: International Club of Efficient Fashion Business - Workshop: Start-Up in the Fashion Industry of Russia
Presenter: Andrei Yakobi, Real Profit Group (Moscow) - Workshop: Design Features in Fashion for Women and Men for 2105-2016
Presenter: Viktor Kuzmichyov, Ivanovo State Textile Academy - Workshop: Commercial Trends in Men, Women and Youth Fashion for Fall-Winter 2015-2016 Season
Presenter: Andrei Burmatikov, the group of consultants burmatikov.ru - Training: Negotiations in Purchases
Presenter: Yulia Veshnyakova, Akademya Roznichnykh Tekhnologi Consulting Company - Workshop: Efficient Salespersons Management
Presenter: Ainur Sherizatova: POWER training center - Workshop: Color Without Seasonal Color Analysis or How to Study Color Language, Select and Combine Colors Correctly
Presenter: Marina Kornilova, ARTEGO image-agency - Training: Franchising Practice in the Fashion Industry: Selecting of Design and Calculation of Profitability
Presenter: Andrei Gorb: Fashion Consulting Group and Higher Economics School - Workshop: How to Increase the Sales in the Shops Using Commercial Visual Merchandising
Presenter: Anna Balanding: FCG Creative Lab Consulting Agency - Valuable Staffing of the Fashion Industry job fair
- Business-consultations for professionals of the fashion industry
Special Buyer Programme
In autumn 2014 the Fashion Industry International Tradefair was visited by 5300 specialists and buyers (the total amount of visitors was 11 190 people). They were owners of retail shops, sellers, wholesale purchasing agents, distributors and importers of fashion garments from Tallin, Minsk, Astana, Kishinev, Moscow, St. Petersburg, Pskov, Nizhnyi Novgorod, Velikyi Novgorod, Murmansk, Petrozavodsk, Kaliningrad, Tomsk, Saratov etc.
Business centre was open for buyers and wholesalers during all days. It was a special platform for negotiations and consultations. From 9 till 12 October 2014 the new project Vacancies’ Fair was organized together with the biggest Russian recruiting portal Rabota.ru and presented at the Fair. The aim of the project is to attract high-qualified specialists and young and talented workforces in the industry. As the result of the project people could find available vacancies of the fashion market, meet with HR of big branch companies.
Daily business-consultations were held at the Trade Fair. It was organised together with consulting company ART. Dozens of people asked practical advices from the consultant, discussed problems and perspectives of retail and shared their experience. The most current problems were budget planning, assortment’s management, promotion etc.
Competition of creative projects “GENERATION NEXT”
XII International competition for young designers “Generation Next” was held during the Fashion Industry exhibition. Over 30 young designers took part in this competition and showed their creative ideas and exclusive collections. This year there were 3 nominations- Costume, Textile and Graphic design (the new one). There were designers from St. Petersburg, Moscow, Ivanovo, Kostroma, Omsk, Minsk and Vitebsk. The judges had admitted a very high level of contest samples and modern ideas of showing them. The winner of the Costume nomination have become Demidova Lidia, for the Textile nomination- Egorova Inessa, for the Graphic design nomination- Ivanova Alena.
ADVERTISING AND INFORMATION SUPPORT
- Announcement of the fair and its business program in publications:
- Print mass media specialized in fashion industry: «Fashion Report», «Profashion», «Modnyi magazin», «Style and Moda», «Shou-Rumy», «Industriya mody», «International Textiles», «Atel'e», «LegPromBiznes», «Upravlenie magazinom», «Upravlenie assortimentom», «Novosti marketinga», «Katalog Moskva», «Novosti manegmenta», «Mini Moda», «Shveinaya promyshlennost'», «Kozhevenno-obuvnaya promyshlennost'», «Legkaya promyshlennost'. Kur'er», «Ivanovskaya manufaktura», «Ivanovskyi textile», «Director», «Rabota ot A do YA», «Vash dosug», «Kommersant St.Petersburg», «Katalog 365», «Delovoi Petersburg».
- Advertising on the Internet by means of banners and context advertisement: Riamoda.ru, FashionUnited.com, Intermoda.ru, ForSMI.ru, Subscribe.ru, Press-release.ru, Legport.ru, Yandex.Direct, Google.Adwords, 4textile.ru, Retail.ru, Fashion24inbusiness, Rosdr.ru, Marketingnews.ru, Managementnews.ru, Trademanagement.ru, Assortimentmagazina.ru, Leprom.ru, FashionPeople, Modnaya.ru, Reklamodatel.ru, ProCapitalist.ru, ModaNews.ru, RusTM.net, Gorodovoy.spb.ru, FashionEducation.ru, BeeMaya.ru, Facebook.ru, VK.com, DP.ru, MR7.ru, Modny.spb.ru, Exponet.ru, Allexpo.ru, Infoexpo.ru, Businesscom.ru, Generalexpo.ru, Totalexpo, Expolife.ru, Expo.pallad.ru, ExpoDataBase, Auma.de
- 165 exits TV
- Metro advertisement: 900 labels 400х155 mm, placing for 1 month;
- Outside advertising: 500 000 exits on the 1198video-screens, placing in shopping malls in St. Petersburg for 1 month.
- Distribution of personal invitation cards to managing directors of fashion trading companies and fashion specialists by means of courier service for 10 000 adresses
- Mailing of invitation cards and info leaflets to managing directors of fashion trading companies and fashion specialists: over 22 000 addresses
- Informational support from Trade and Commerce Chambers of Arkhangelsk, Vologda, Murmansk, Petrozavodsk. Distribution of over 1100 invitation cards and info brochures to traders and specialists of North-Western region.
- Organization of regional trade business delegations from Velikiy Novgorod, Pskov,Vologda accompanied with cities’ Administrations, TV and mass media.
The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: fi@farexpo.ru
FAREXPO Group of Companies
