Gourmania International food festival

Visitor Profile

Visitors of “Gourmania” international food festival are the population of the North-West and visitors in Saint-Petersburg, gastronomy and wine connoisseurs and experts.

“Gourmania” is held simultaneously with the exhibition “New Year Gift”.

“New Year Gift” is the biggest New Year exhibition in Russia, which is held annually by the FAREXPO Company. 55,297 people came to shop at the exhibition in 2013.

A special advertising campaign has been developed to attract visitors:

• cross-media technologies to promote on the Internet
• outdoor advertising
• advertising in print and electronic media
• distribution of invitations to related exhibitions
• partnership’s programs