«Fashion Industry» International Fair

Statistics

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
12 – 15 March 2009

Organizers: FAREXPO Exhibition Group (Saint Petersburg)
Concern «Rostextil» Public Corporation, «Textilexpo» Close Corporation (Moscow)
Under support of: The Administrative Board of the city of Saint Petersburg and the Government of Leningrad region
Venue: Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the North-West of Russia and Region Trade Business delegations.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. – 9 086
• Total net space, sq.m. – 3 001
  • incl. net hall space rented by Russian exhibitors, sq.m. – 2 484
    
  • net hall space rented by foreign exhibitors, sq.m. - 517
• Total number of exhibitors - 209
  • incl. number of national exhibitors - 165
    
  • number of foreign exhibitors - 44
• Number of participating countries - 9
• Total number of visitors – 13 200
  • incl. number of specialists – 4 800

PARTICIPANTS OF THE FAIR

Exposition structure	Exhibitors by regions

VISITORS OF THE FAIR

Production interested to be bought	Professional visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAM

Economic Forum of the Industry of Fashion

Over 200 experts from various regions of Russia, Byelorussia and Finland visited the 9th Economic Forum of the Industry of Fashion in Spring 2009. Over 60 Russian trading networks all over the Russia were represented by agents from Arkhangelsk, Cherepovets, Ekaterinburg, Moscow, Nizhniy Novgorod, Petrezavodsk, Rostov-na-Donu, Saint Petersburg, Severodvinsk, Volgograd, Yaroslavl’ etc.
Program of the Forum included 7 events:

• Specialized Conference «Fashion-industry during a crisis times». «Rossiyskie Torgovye Marki» portal (Saint Petersburg)
• Seminar «Sales management and perfect client service as a struggle against crisis». “Personnel ESTO” training company (St Petersburg)
• Seminar «Fashion trends» (season Autumn/Winter 2009/2010). Milan New Academy of Fine Arts (NABA, Italy).
• Trade fair of orders for manufacturing.
• Seminar «Assortments management and planning in a fashion garments shop». Fashion Consulting Group (Moscow)
• Training for shop assistants «Active sales». “Liona” training company (St Petersburg)
• Seminar «Sales promotion. Set of services to increase sales». Fashion Consulting Group (Moscow)

SPECIAL BUYERS PROGRAM

In spring 2009 a Special Buyers Program was participated by 46 trade companies from Arkhangelsk, Cheboksary, Cherepovets, Ekaterinburg, Kostomuksha, Moscow, Murmansk, Nizhniy Novgorod, Penza, Perm’, Petrozavodsk, Pskov, Rostov-na-Donu, Saint-Petersburg, Smolensk, Syastroy, Tver’, Velikiy Novgorod and Vyborg.
At the same time with Buyers Program e new contest for “The most active purchaser” has started. The winner of the autumn Fashion Industry Fair became the Director of Baltiysky Veter store chain Galina Volodina. She was awarded with a special prize – Certificate for visiting all of the events of Economic Forum of Fashion Industry.

PROJECT “DAY OF FINLAND”

For the first time in spring 2009 at the Fashion Industry International Fair a national exposition of Finland was organized. On March 12, 2009 a “Day of Finland” was arranged to present famous and new-coming Finnish trademarks for Russian buyers. Presentations were made by 5 Scandinavian clothes and accessories companies: Finnkarelia, Belttie, NP-collection, Nini’s, Turo Tailor and Textile and Clothes Association of FINATEX. Visitors of the event were 25 specialists from St Petersburg and Moscow.
In the frames of business delegations gathered by Association of Finnish retailers and Helsinki Art and Design University over 40 Finnish specialists took part in the work of the fair and its business program.
During the Ceremony of Grand Opening in the evening a catwalk of Jukka Rintala was arranged.

PROJECT “DAY OF ITALY”

Traditionally at the Fashion Industry and National Exposition of Italian Companies “Area Italia” was presented. Visitors of the fair could see new collections of over 10 Italian brands of men’s and women’s clothes, children’s clothes and accessories.

COMPETITION OF CREATIVE PROJECTS “GENERATION NEXT”

Firstly at the fair in Spring 2009 there was an International Contest of creative projects for young professionals of fashion industry GENERATION NEXT. The contest was organized by FAREXPO and Innovative Education Technology Bureau under informational support of Russian Trademark Internet Portal.
According to the voting of professional juries a Grand prix winner became a project of promo souvenirs “Trikoluty” created by Maria Panova, a student of Ural State Art-Architectural Academy (Ekaterinburg).

ADVERTISING AND INFORMATION SUPPORT

1. Announcement of the fair and its business program in specialized and general political publications:
   Print mass media specialized in the industry of fashion: «LegPromBusiness» (newspaper), «Director» (magazine), «Modny Madazin» («Fashion Shop» – magazine), Fashion Report (magazine), Upravlenie Magazinom («Store management» - magazine) «Industriya Mody» («Fashion Industry» – magazine), «International Textiles» (magazine), «Atelier» (magazine), Teoria Mody («Theory of fashion» - magazine), «Rossiyskiy Delovoy Reestr» («Russian Business List» – magazine), «Modnoe bel’e» («Fashion Underwear» – magazine), «OptovikBusinessMarket» (Bulletin), «Rossiyskie Torgovye Marki» («Russian Trade Brands» – magazine), «Catalogue-Moscow» (magazine), «Legkaya Promyshlennost’. Courier» (magazine), «Gala Style», (magazine), «Ivanovskaya Manufaktura» («Ivanovo Manufacture» – magazine), «Odezhda i Textil» («Clothes and Textile» – magazine) , «Sharm. Moda i dizain» («Charm. Fashion and design» - magazine), etc.
   Print mass media of general orientation: «Vedomosti» («Gazette» - newspaper), «Delovoy Peterburg» («The Business St. Petersburg» - newspaper), «Vecherniy Petersburg» («The St. Petersburg Evening» – newspaper), «Novosti Peterburga» («The St. Petersburg News» - newspaper), «The Chronics» (newspaper), «Vechernee vremia» («The Evening Time» – newspaper), «Na Nevskom» («At the Nevsky pr.» – newspaper), Nevskoe Vremia («Neva’s time» - newspaper), «Smena» ( «Change» - newspaper), «Ot Pitera do Moskvy» («From St. Petersburg to Moscow» – newspaper), «The Consul» (newspaper), «Metro beauty» (newspaper), («Evpopeyskaya stolitsa» («The European Capital» – newspaper), «Peterburgsky Chas Pik» («The St. Petersburg’s Peak Hour» – newspaper) , «Regionalnaya Zhizn’» («The Life of Regions» – newspaper), «St Petersburg times» (newspaper), «Business woman (TOP MANAGER)», etc.Advertising on the Internet by means of banners and floating
2. windows: www.exponet.ru, www.modny.spb.ru, www.lpb.ru, www.modnoe.ru, www.mir-modnogo.ru, www.legprom.biz, www.style.hi-fi.ru, www.rosdr.ru, www.ivtextile.ru, www.e-mm.ru, www.vladfashion.ru, www.elegantshop.ru, www.fashionfestival.ru, www.womanspb.ru, www.expoinfo.ru, www.expomenu.ru, www.odezhda.su, www.trudu.net, www.pijama.ru, www.lifestar.ru, www.vdnh.ru, www.trade-mart.ru, www.modny.spb.ru, www.islandmoda.ru, www.odejda.biz, www.apraksin.ru/expo.php, www.shopping-spb.ru, www.be-in.ru, www.elegprom.ru, www.kruzevo.com, etc.
3. Distribution of preview trailers at the popular radio and principal television cannels: 137 radio and 38 video trailers in prime-time
4. Street and subway advertisement: 350 stickers and light-boxes in St. Petersburg metro, 14 billboards next to the arterial roads of St. Petersburg, 100 stickers in mini-buses of Central and Moscow districts of St Petersburg.
5. Direct mail distribution of invitation cards and info leaflets: over 18 000 addresses
6. Distribution of personal invitation cards to the chiefs of the key trading companies and specialists of the market of the fashion by means of courier service: About 4 000 invitation letters
7. Cooperation with the Chambers of Commerce and Industry of the North-western region of Russia: more than 800 invitation letters were distributed among the professional purchasers and experts of the industry of fashion in such cities as Arkhangelsk, Vologda, Murmansk, Vologda, Lipettsk
8. Attraction of region trade business delegations to the fair: Organization of bus delegations from the cities of Velikiy Novgorod and Pskov escorted with TV and mass-media

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: moda@orticon.com