«Fashion Industry - 2010» International Exhibition of Textile and Garments Industry

Statistics (autumn 2009)

INFORMATION REPORT
International Exhibition of Textile and Clothing Industry
«FASHION INDUSTRY»
September 30 – October 3, 2009

Organizers: FAREXPO Exhibition Group (Saint Petersburg)
Concern «Rostextil» Public Corporation, «Textilexpo» Close Corporation (Moscow)
Under support of: The Ministry of Industry and Trade of Russia, the Administrative Board of the city of Saint Petersburg and the Government of Leningrad region
Venue: Saint Petersburg Sports and Concert Complex

CONFIRMATION OF THE POSITION IN THE MARKET

• Fashion Industry International Fair is the largest and most attended fair in the North-Western region of Russia.
• Fashion Industry International Fair is listed as among the most significant events supported by the Ministry of Industry and Trade of Russia, the Saint Petersburg City Administration and the Government of Leningrad region.
• Fashion Industry International Fair has a close partnership with the Chambers of Trade and Commerce of the North-West of Russia and Region Trade Business delegations.
• Fashion Industry International Fair has been an approved event of the Global Association of the Exhibition Industry (UFI) since 2004

STATISTICAL DATA

• Gross total space, sq.m. – 10 017
• Total net space, sq.m. – 3 414
  incl. net hall space rented by Russian exhibitors, sq.m. – 2 610
  net hall space rented by foreign exhibitors, sq.m. - 804
• Total number of exhibitors - 287
  incl. number of national exhibitors - 233
  number of foreign exhibitors - 54
• Number of participating countries - 12
• Total number of visitors – 15 000
  incl. number of specialists – 5 800

PARTICIPANTS OF THE FAIR

Exposition structure	Exhibitors by regions

VISITORS OF THE FAIR

Production interested to be bought	Professional visitors by regions

SPECIAL-PURPOSED SUPPORTING PROGRAM

Economic Forum of the Industry of Fashion

Over 250 experts fr om various regions of Russia, Finland, Italy, Romania, Kazakhstan visited the 10th Economic Forum of the Industry of Fashion in Autumn 2009. Over 70 Russian trading networks all over the Russia were represented by agents from Ekaterinburg, Norilsk, Ivanov, Vologda, Tambov, Petrozavodsk, Pskov, Cherepovets, Velikiy Novgorod and other cities.

Program of the Forum included 5 events:

• Specialized Conference «The crisis: new opportunities for fashion industry in Russia». «Rossiyskie Torgovye Marki» portal (Saint Petersburg)
• Seminar «Fashion trends» (season spring/summer 2010). Milan New Academy of Fine Arts (Italy)
• Seminar «Prospects of new economical reality in the industry of fashion. Internet influence on the fashion industry». «Fashion Technologies» (Moscow)
• Seminar «New rules of service in clothes shops during the crisis. Changes in customer demand». «Fashion Consulting Group» (Moscow)
• Training «Visual merchandising in shops of fashion garments». «Fashion Industry» magazine (Moscow)

SPECIAL BUYERS PROGRAM

In autumn 2009 a Special Buyers Program was participated by 69 trade companies from Saint Petersburg, Moscow, Pskov, Murmansk, Vladikavkaz, Dmitrov, Kaliningrad, Ussuriysk, Syastroy, Rostov-na-Donu, Voronezh, Ekaterinburg, Novouralsk, Salekhard, Velikiy Novgorod, Azov, Perm, Yaroslavl, Penza, Yoshkar-Ola, Petrozavodsk, Ufa, Norilskm Stariy Oskol, Velikiy Ustug, Sheksna, Vologda, Cherepovets, Petropavlovsk-Kamchatskiy. Cheboksary, Cherepovets, Ekaterinburg, Kostomuksha, Moscow, Murmansk, Nizhniy Novgorod, Penza, Perm’.
At the same time with Buyers Program e new contest for “The most active purchaser” was organized. The winner of the spring Fashion Industry Fair became the Director of “Seasons.ru” store chain Valentina Ilyasova. She was awarded with a special prize – Certificate for free visiting all of the events of Economic Forum of Fashion Industry.

PROJECT “DAY OF FINLAND”

In autumn 2009 at the Fashion Industry International Fair a national exposition of Finland was organized. On September 30, 2009 a “Day of Finland” was arranged to present Finnish trademarks for Russian buyers. Presentations were made by companies NP-collection and Nini’s. Visitors of the event were 34 specialists from St Petersburg, Moscow, Pskov, Vladikavkaz, Dmitrov, Kaliningrad, Voronezh, SAlekhard, Murmansk, Syastroy, Penza, Velikiy Novgorod, Petrozavodsk, Norilsk, Vologda, Velikiy Ustyug, Petropavlovsk-Kamchatskiy.

PROJECT “DAY OF BULGARIA”

In autumn 2009 at Fashion Industry International Fair a National Exposition of Bulgarian Companies was presented. On October 1 a “Day of Bulgaria” was organized wh ere presentations of Markam, Boryana and Vayana companies we done. Visitors of the presentation were 32 specialists from Saint Petersburg, Moscow, Pskov, Murmansk, Vladikavkaz, Dmitrov, Kaliningrad, Voronezh, Velikiy Novgorod, Penza, Yoshkar-Ola, Petrozavodsk, Ufa, Velikiy Ustug, Vologda.

NATIONAL EXPOSITION OF ITALY

In autumn 2009 at Fashion Industry a National Exposition of Italian Companies “Area Italia” was presented. Visitors of the fair could see new collections of over 10 Italian brands of men’s and women’s clothes, children’s clothes, home textiles and accessories.

NATIONAL EXPOSITION OF ROMANIA

In autumn 2009 at Fashion Industry for the first time a National Exposition of Romania was presented. Visitors of the fair could see new collections of over 8 Italian brands of men’s and women’s clothes, children’s clothes, outer clothes and accessories.

COMPETITION OF CREATIVE PROJECTS “GENERATION NEXT”

In autumn 2009 “FAREXPO” and Innovative Education Technology Bureau organized an International Contest of creative projects for young professionals of fashion industry GENERATION NEXT. Participants of the Contest were over 50 young specialists of fashion industry garments.
According to the voting of professional juries a Grand prix winner became a collection “Tlinkity” made by Olga Grebtsova, a student of St Petersburg State University of Textile and Design.

ADVERTISING AND INFORMATION SUPPORT

• Announcement of the fair and its business program in publications:
  Print mass media specialized in the industry of fashion: «LegPromBusiness», «Director», «Modny Madazin», Fashion Report, Upravlenie Magazinom, «Industriya Mody», «International Textiles», «Atelier», Teoria Mody, «Rossiyskiy Delovoy Reestr», «Modnoe bel’e», «Catalogue-Moscow», «Legkaya Promyshlennost’. Courier», «Ivanovskiy Textile», “Profashion”, “Beljo i kolgotki” “Katalog Uralo-Sibirskogo regiona”, “Optovik info”, Tochka prodazh”, Tovary optom na Urale. Muzhskaya I zhenskaya odezhda”, “Vse golovnye ubory I aksessuary”, “Satori”, “Stolitsy I usad’by”, “Mir textilya”, “Zolushka vyazhet”, “RIA Moda”, “Torgovoe oborudovanie”, “Torgovo-promyshlennaya palata Pskovskoy oblasti”, “Apraksin dvor”, “Mekha mira”, “RIB Postavschik”.
  Print mass media of general orientation: «St Petersburg Vedomosti», «Delovoy Peterburg», «Vecherniy Petersburg», «Novosti Peterburga», «Vechernee vremia», «Na Nevskom», Nevskoe Vremia, «Smena», “Metro Beauty”, “Metro”, «Peterburgsky Chas Pik», “Rossiyskaya gazeta”, “Pyat’”, publishing office “Piter”, “Pigmalion”, “ABN”, “Rosbalt”, “S.nob”, “Vash dosug”, “REklama chance. Chance – Petersburg”, “Chastnik”.
• Advertising on the Internet by means of banners and context advertisment: www.modny.spb.ru, www.lpb.ru, www.modnoe.ru, be-in.ru, elmoda.ru, emod.ru, f2f-mag.ru, fashioner.ru, fashionista.ru, fashionpeople.ru, fashiontime.ru, intermodal.ru, leginfo.ru, modnaya.ru, retail.ru, shopping-spb.ru, alltoday.ru, press-release.ru, subscribe.ru, lenizdat.ru, Vologda-oblast.ru, art-index.org, interpress.ru, ladydaina.ru, welltex.ru, ktmu.sutd.ru, delinform.ru, fg.ru, yandex.ru, google.ru
• Distribution of preview trailers at the popular radio and principal television cannels: 116 radio trailers (Europa+, Retro FM, Love Radio, Radio Rossii) and 164 TV trailers (ORT, RTR, 5 cannal, Domashniy, 100 TV, LOT)
• Street advertisement: 13 billboards next to the arterial roads of Central and Moscow districts of St Petersburg
• Metro advertisement: 300 stickers and 28 radio trailers.
• Direct mail distribution of invitation cards and info leaflets: over 18 000 addresses
• Distribution of personal invitation cards to the chiefs of the key trading companies and specialists of the market of the fashion by means of courier service: About 4 000 invitation letters
• Cooperation with the Chambers of Commerce and Industry of the North-western region of Russia: more than 800 invitation letters were distributed among the professional purchasers and experts of the industry of fashion from Arkhangelsk, Vologda, Murmansk, Petrozavodsk and Lipetsk
• Attraction of region trade business delegations to the fair: Organization of bus delegations from the cities of Velikiy Novgorod and Pskov escorted with TV and mass-media

The report prepared by FAREXPO Marketing Dept.
Ph/fax: +7 812 777 04 07, E-mail: moda@orticon.com